![]() Also, consumers are doing research on what is actually in the products and what that means for us-not only does the product need to look good, but it needs to feel good.” In a recent event hosted by Matrix, four panelists spoke on the topic of diversity and Matrix’s dedication to supporting all types of people, and they offered a peek into their upcoming launchĪ post shared by Matrix speaking about the industry’s latest fads from a consumer standpoint, Colombian-American actress Isabella Gomez says that the modern consumer is “very interested in how products are packaged and that they’re sustainable. All ranting aside, Matrix has finally come to the rescue with their latest rebrand (it launched on March 1), which promises to tap into a more diverse consumer base, whether that be pertaining to hair type or racial background.Īccording to a release, Matrix’s rebrand, now known as the Hair Diversity Matrix, ensures that “all products and education materials are developed to address the need of every hair type,” from the brightest of blondes to the finest of hair. While I definitely have my curl-approved brands that I keep near and dear to my heart, I commonly find that many hair-care brands don’t cater to a diverse selection of hair types and I’m often left wanting more, whether that’s an even deeper conditioner or a thicker ringlet cream. population with curly hair, you, like me, likely struggle with finding products that cater to your coils. If you belong to the 65 percent of the U.S.
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